Immersive Party Elrow Announces First-Ever US Tour: Exclusive

Elrow will bring its popular RowsAttacks! theme, pictured here in Ibiza, on tour throughout the North America in 2020.

In 2010, Cruz and Juan Arnau Lasierra started a colorful series of dance parties called Elrow in their native Spain. The idea was simple: treat adults like children and bring nonsensical joy to the house and techno scene. In 2016, their vision expanded to the U.S., luring 800 attendees to a club in NYC. Today, Elrow has expanded to a residency in NYC’s Avant Gardner with a handful of one-off events in Miami, attracting about 5,000 partiers each time it opens its doors.

Now, Elrow expands again with its first North American tour, with planned stops in NYC, Miami, Washington D.C., Chicago and Montreal this March through May. All good Elrow parties have a theme, and the tour will take its visual cues from 1950’s sci-fi.

“We believe there’s no time like the present to expand the brand and produce our very first North American tour with one of our most popular and in demand show themes’ ‘RowsAttacks!’ says Michael Julian, head of Elrow’s North America team. “I’m very excited to work with amazing partners in these cities who are known for their rich culture and historic nightlife productions.”

The scene at a recent elrow party in Ibiza. 

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The announcement comes in the heels of Elrow’s involvement with Wynn’s Art of the Wild underground party series in Las Vegas. The Spanish brand also enjoys a 10-month residency at Wynn’s Encore Beach Club.

Headline DJs and other details for the Elrow 2020 tour are forthcoming.

Check the official announcement below.